WOW, is this the new (
) price for gold dots? Im glad I have a few already.
I think there's a bit more behind their current prices, so wouldn't judge the overall market from that.
Having dealt with these folks a fair bit I'll just note a couple things:
The ammo that was referenced is (by Speer policy, not law) Law Enforcement Only sales.
AmmotoGo chooses to sell that ammo to anyone as the law allows.
Speer (ATK) doesn't like that, so won't sell directly to them.
They have to buy it indirectly, through friendly LE distributors, and thus have an additional mark-up in the supply chain.
This situation will be most obvious if you buy some Hornady LE only ammo (mostly 5.56) from them. It will all come with the lot numbers removed from the packing and they will freely tell you that they do that to protect their (gray market?) supplier from Hornady retribution.
Speer/ATK hasn't yet started tracking their ammo lots that closely, but don't be surprised to see the same in the future.