George - sure, there is always a trade-off re price and sales. Thing is, as I see it - they either survive or they don't! If they have to hike price - sales may lower BUT, they survive - then that seems preferable to going for cheap to gain extra sales but - potentially going under. Fine dividing line I'll grant you.
I think the harsh realities are - simple economics right thru - sell at a loss? Not realistic.
Consider some upper end 1911's, ''loaded'' versions ... hibrids if you will (R9 is a hibrid/thorobred). Race guns ... fancy stuff - there IS a market. If a product is what some folks want they WILL buy. If I had not got my R9's already I would in truth still want one even if price higher.
I cannot see anything on the market that matches it - some come close agreed but - only one R9. I certainly hope any increase, if forthcoming, is not too ''painful'' but as I said or implied earlier - I know with certainty that any increase will ONLY be because it is necessary - sure as heck won't be profiteering - of that I will bet my gun collection.