Wow, that site is great! For the small runs of 10 or 20, they might very well be the way to go.
We have lots of prototyping facilities here, but some of them are costly to use (like rapid prototype SLA models). Some of them aren't as costly (CNC, EDM, etc) if I take the time to setup and use them, but alas, the spare time is tough to find while I in a rush to finish my thesis.
I hope to make a prototype here just to test funtionality. Once I am confident I have a durable part that will work in all cases, I may contact the emachines site for a quote for 10 or 20 if there is interest in doing so.