I saw those as well. Interesting ammo, but I think 50gr. is a bit too lightweight. They might have higher velocity, but they are hollowpoints and my feeling is they will not penetrate enough. I am sure they will produce devastating, but short wound channels like varmint bullets. Perhaps if they made a sabotted solid 50gr. bullet in the 9mm case so it would tumble rather than expand? The ammo brings to mind an episode of Mythbusters I saw where they were testing the lethality of various calibers fired at an underwater target. IIRC, only the pistol bullet was able to hit the target due to its lower velocity and smaller stubby bullet. Even the mighty .50bmg failed to hit the target with the bullet disintegrating upon striking the water.
For me, I try to run what the cops use. I figure if I ever have to shoot someone, that is one less thing they can hang me with.