I must have clicked the wrong site link, let me go back out and try again.
If someone chooses not to buy it because they don't like the name thats probably a good thing, because they would have no idea of the quality and conceal ability of the smallest & lightest 9mm made and no name could convey that.
If it needs a tough name to sell maybe the Rohrbaugh R9 "Killer Rottweiler From Hell" would work.